What Launch means
Expectation-setting
Launch milestones
Launch is the moment your new site goes live.
It is the first major milestone in the process, and it is the point where your business is live on the new site.
Who this is for
customers preparing for launch
customers who want to understand what is true on launch day
prospects comparing how the process works
What this article covers
what Launch means
what should be true on launch day
how launch relates to your monthly plan and migration
What Launch means in practice
Launch means your new site is live on your domain and ready for customers.
It also means the key launch requirements have been met, including approval of the site and completion of the priority launch work.
What should be true on launch day
By Launch, the most important parts of the move should already be in place.
That includes:
your new site is live
your business is operating on the new site
your priority pages are ready
your in-scope redirects are active
your site has been approved for launch
Launch starts the monthly plan
Your monthly plan starts at launch, once the site is live and approved.
Launch does not always mean every migration task is complete
Launch and Move-in Complete are different milestones.
Your new site can be fully launched even if some remaining in-scope migration work is still being finished after launch.
FAQ
Why does the monthly plan start before Move-in Complete?
Your monthly plan starts at launch because your site is already live and approved. Move-in Complete refers to remaining in-scope migration work after launch, not the moment the site first becomes active.
What is the difference between Launch and Move-in Complete?
Launch is when the new site goes live. Move-in Complete is when the remaining in-scope migration work after launch has been completed.
Does my monthly plan start at launch?
Yes. Your monthly plan starts at launch once the site is live and approved.
Is everything finished at Launch?
Not always. Launch means the site is live and the priority launch work is complete, but some remaining in-scope migration work may continue until Move-in Complete.
Will everything be moved before launch?
Not always. Launch and Move-in Complete are separate milestones, so some in-scope migration work may continue after launch.